Winandri Kusuma
Book a Call

Winandri Kusuma

I’m a Product Designer based in Jakarta with 4+ years of experience designing SaaS, HRIS, marketplace, POS, dashboards, and operational platforms across web and mobile. I specialize in simplifying complex workflows through end-to-end product design, UX audits, design systems, and user-centered experiences that balance business goals and usability. Recently, I’ve also been exploring AI-driven products, including AI workflows, agentic AI, and automation focused user experiences.

Download resume (PDF)

Work Experience

2026

Ascendiz

CURRENT
Product DesignerFeb 2026 – Present
IMPACT

Designed 3 products across web and mobile: an HRIS for payroll and attendance, a field-operations platform for Kencana plantation teams, and the Yoona women’s wellness app, cutting 25% of steps in core HR workflows.

  • Collaborated closely with product managers and engineers to craft HRIS experiences across web and mobile, improving the usability of payroll, attendance, and employee administrative processes.
  • Translated complex field operation requirements into intuitive product flows for Kencana, enabling smoother reporting and operational coordination for plantation teams.
  • Shaped the mobile experience of Yoona by designing engaging and user-centered interfaces that support women’s wellness, habit tracking, and emotional connection with the product.
2025

Cititex

UI/UX DesignerDec 2025 – Feb 2026
IMPACT

Led end-to-end design for 5 platforms (E-Commerce, POS, ERP, CRM, and factory operations) in 3 months. Redesigned POS and checkout flows to reduce cashier transaction time by 20% and lift checkout conversion by 12%.

  • Led end-to-end design for E-Commerce, POS, ERP, CRM, and factory operation platforms across web and mobile, from UX audit to implementation.
  • Conducted UX audits and redesigned complex workflows to improve usability, reduce operational friction, and create more scalable user experiences across internal systems.
  • Redesigned POS transaction flows to streamline cashier operations and improve transaction efficiency.
  • Optimized E-Commerce purchasing journeys and interface experiences to support higher conversion and a smoother checkout experience.
2024

Saint Technologies Indonesia

UI/UX DesignerNov 2024 – Nov 2025
IMPACT

Designed 5 products, including a bootcamp learning dashboard, a CRM analytics dashboard, and a platform connecting IT talent with the U.S. market. The Web Programming Hack website redesign increased conversions by 15%.

  • Developed an intuitive Web Programming Hack dashboard to optimize the bootcamp learning experience for students and streamline management for admins.
  • Created a performance analytics dashboard for a CRM SaaS product to deliver clear, actionable insights and boost sales decision-making.
  • Crafted impactful frontend developer portfolio designs to help students showcase their skills effectively.
  • Redesigned the Web Programming Hack website to boost conversions and enhance user engagement.
  • Created a platform to connect IT talent providers with the U.S. market, offering cost-effective solutions and top-tier expertise.
  • Conducted in-depth research to identify client and business needs, ensuring tailored solutions that drive growth and success.
2024

Repository Solusi Indonesia

UI/UX DesignerJul 2024 – Dec 2024
IMPACT

Led the design team across 4 products, including a Toyota spare-parts e-commerce and a super-dashboard CMS that unified 4 separate systems (IRS, Times Cepat, QAR Times, NCR) into one for Indo Tambangraya Megah.

  • Led a design team to deliver innovative, user-centric solutions that drove business success.
  • Created a dashboard for mining permit management, specifically focused on obligations (ITM).
  • Revamped a SaaS dashboard for managing tasks and tracking projects (Menej).
  • Created E-Commerce platform for Toyota Spare Parts, optimizing user experience and driving seamless transactions.
  • Created brand guidelines and brand identity for Menej.
  • Created a super dashboard CMS integrating IRS, Times Cepat, QAR Times, and NCR for Indo Tambangraya Megah.
2024

Iosi Studio

UI/UX DesignerJul 2024 – Sep 2024
IMPACT

Shipped 3 iOS UI products for the UI8 marketplace in 3 months, including a 40+ screen paywall library and 2 AI app UI kits built on Apple’s Human Interface Guidelines.

  • Created a UI Kit for Solve AI Homework on an iOS App UI Template.
  • Created a 40+ screen iOS Paywall Library.
  • Created a UI Kit for Botani AI Plant Identifier on an iOS App UI Template.
  • Created a presentation product to sell on the UI8 marketplace & Implementing Human Interface Guidelines in design.
2023

Noobee

UI/UX Designer & Social Media DesignerDec 2023 – Present
IMPACT

Produced 150+ social media designs and reusable templates for promos and bootcamps, and contributed to the course-purchase experience of an IT education platform.

  • Create social media designs in the IT industries with trendy and modern style.
  • Give ideas and strategies for social media content.
  • Create design templates for promos, slide posts, and bootcamps.
  • Contributed to the design of Noobee in the field of educational course purchasing.
2023

United Creative

UI/UX DesignerJul 2023 – Jul 2024
IMPACT

Shipped 6 digital products in one year, including the Fandom Super Land landing page that drove 10,000+ user registrations and Bali7s, a youth football platform with 200+ team registrations.

  • Created a social management dashboard to make it easier for other pillars to see analytical results from social media and successfully supported the digital team effectively.
  • Collaborate with Project Managers, Developers and Digital teams.
  • Created PNM VC company profile corporate.
  • Conduct research and brainstorm with the Digital teams.
  • Created Fandom Super Land Landing Page for the biggest community and Successfully 10.000+ users registrations.
  • Created a Samsul Reader Comic for a political campaign.
  • Created Bali7s a platform for youth footballers, Successfully achieved 200+ team registrations.
  • Improved membership & loyalty program feature in KVIBES website.
2022

Marketz

UI/UX DesignerJan 2022 – Present
IMPACT

Designed 30+ marketing microsite landing pages in Figma for brands across fashion, food, property, and beauty.

  • Create a 30+ UI Design microsite landing page website for advertising and marketing in Figma.
  • Crafted visually appealing and adaptive designs for seamless user interactions.
  • Create UI design microsite websites fashion, food, property, beauty, and others.
2022

Freelance

UI/UX DesignerJan 2022 – Present
IMPACT

Delivered UI for point-of-sale, the Maxchat omnichannel platform, and dashboards for 2 healthcare clients (Klinik Permata Ibu and Awan Medika) across 20+ client projects.

  • Create responsive UI designs for point of sale, maxchat omnichannel industries, landing page.
  • Provide suggestions regarding user experience that is in line with business targets.
  • Create illustration assets & create pixel perfect design implementation in Figma.
  • Designed dashboard for Klinik Permata Ibu and Awan Medika in the healthcare industry.
  • Conceptualized and designed wedding invitations.
2021

PT. UKUR Kreasi Nusantara

UI/UX DesignerNov 2021 – Jul 2023
IMPACT

Designed a two-sided construction and interior marketplace that reached 1,000+ merchant registrations after launch, and redesigned the customer homepage to optimize SEO up to 90%.

  • Designed a construction and interior marketplace with 2 users, customers and merchants and Successfully achieved 1000+ merchants registrations after launching.
  • Redesigned the customer homepage to optimize SEO up to 90% and increase user retention.
  • Improve the ukur feature in the customers and merchants section.
  • Created illustration assets and icons to be used in UI design.
  • Created UI Design on the dashboard for data analysis needs in the measurement marketplace.
  • Conduct research and competitor analyst regarding the business needs of the marketplace.
  • Collaborate with Project Managers, Developers and Stakeholders using agile methodology.
  • Implement design testing using the UX Lean method.
  • Help created social media designs to assist the marketing team in branding.
2020

Dinas Komunikasi dan Informatika Kota Batu

Web Developer (Internship)Dec 2020 – Feb 2021
IMPACT

Built an inventory loan web app for the Batu City Communication and Informatics Office in 3 months, from requirements analysis to program documentation.

  • Make loan of goods inventory website for Dinas Komunikasi dan Informatika Kota Batu.
  • Analyze and create software requirements & Create program documentation.