Cititex POS & Checkout
Cititex runs textile stores and an online shop. Cashiers were slowed down by a POS built for a desktop office, and online shoppers dropped off at a long checkout. I ran a UX audit across both, then redesigned the cashier flow and the checkout end to end.
- Role
- Product Designer
- Timeline
- 2024 – 2025
- Team
- 1 PM, 4 engineers
- Tools
- Figma, Hotjar, Google Analytics
UX audit
I reviewed every step of the in-store sale and the online checkout, watched cashiers at peak hours and went through session recordings of abandoned carts. Issues were grouped by how often they happened and how much they cost.
A faster cashier flow
The new POS is built around scanning: the cart, discounts and payment stay on one screen, and the most used actions sit under the cashier’s thumb. Rare tasks moved into a single menu instead of crowding the main view.
A calmer checkout
Online, checkout went from four pages to two. Shipping costs show up before the last step, guest checkout is the default, and errors explain how to fix them instead of just turning red.
Watching people work at their busiest moments showed problems no analytics dashboard could, and made it easy to agree on what to fix first.Next case study
