Winandri Kusuma
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Case study 03 / 03 · Marketplace · 2021

UKUR Marketplace

UKUR connects people planning construction and interior projects with merchants who supply materials and services. I designed both sides of the marketplace, from the first customer search to the merchant’s order dashboard, and the public website that brings new users in.

Role
UI/UX Designer
Timeline
2021
Team
1 PM, 5 engineers
Tools
Figma, Notion
UKUR Marketplace
1,000+merchant registrations after launch
90%SEO optimization on the homepage

Two kinds of users

Customers wanted to compare offers without knowing the trade’s vocabulary; merchants wanted orders to arrive complete, with sizes and quantities they could quote on. The product had to translate between the two.

Customer side

Search starts from the project (a kitchen, a bathroom, a fence) rather than from product names, and a short guided form turns that into a request merchants can price.

Merchant side

Merchants get a simple inbox of requests, quote templates and an order timeline, so even small shops without an admin team can respond quickly.

In a two-sided marketplace the most important screen is often the hand-off between the sides: getting that request right made everything after it easier.
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